Fast-Track Your Career With Personal Branding

Personal BrandingIn today’s world, it’s important to take your personal brand seriously if you want others to take you seriously. Try out these tips for understanding the importance of personal branding, defining your own personal brand, and marketing your brand for greater career success.

Understanding the Importance of Personal Branding

Your personal brand helps you to:

  1. Prosper as a free agent. Your personal brand is your reputation. It’s the way others see you. If you’re like most people, you may be switching jobs and employers regularly. Your personal brand is an asset you can take with you wherever you go.
  2. Chart your own direction. Your brand will help you to establish goals, priorities and action plans. Even while taking care of daily obligations, you’ll have a bigger picture in mind.
  3. Serve others. Self promotion can go too far, so it’s easy to think that branding is somehow vain or self-absorbed. In reality, your personal brand shows the positive impact you can have on other people and the world around you.

Defining Your Own Personal Brand

These tips will help you create an outstanding personal brand:

  1. Take an inventory. Take a good look at yourself. Write out your strengths and weaknesses. Identify your passions. Think about what you’re good at and what you like to do.
  2. Distinguish yourself from your colleagues. There are plenty of talented and dependable people in every field. Pinpoint your unique selling point. Maybe you’re a gas station owner who maintains the cleanest bathrooms in town.
  3. Talk about benefits. Let your target audience know what you can do for them. Explain how you can boost profits by increasing sales or saving money.
  4. Summarize your mission in 10 seconds or less. Be prepared to capture people’s attention quickly. Let them know what you do in 15 words or less. You can tell you’re on the right track when they ask for more details.
  5. Ask for feedback. Survey your family, friends, customers and colleagues to find out what they think of you and your abilities. Show your appreciation for constructive criticism so they’ll keep sharing it with you.
  6. Stay updated. Review your personal mission statement every six months. Make new action plans so you’re always getting closer to your goals.

Marketing Your Personal Brand

Use these strategies to expand your reach:

  1. Increase your visibility. Post fresh content on your website or blog regularly. Stay active in social media. Look for opportunities to teach classes, give presentations, or write articles in your field.
  2. Build buzz. Collect samples of positive feedback you get in the workplace. Assemble testimonials from happy clients and encourage them to make referrals. Word of mouth is often more effective and certainly cheaper than paid advertising.
  3. Tell your success stories. Craft brief anecdotes about your accomplishments that showcase your skills and make you proud. Rehearse telling them so you sound natural.
  4. Monetize your contribution. Numbers sound convincing. Try to quantify the value you can deliver. For example, if you’re pitching your IT services to a small business owner, discuss how much money they can save by signing up with you for monthly maintenance visits that reduce the risk of expensive repairs and downtime.
  5. Put together a dream team. It’s difficult to go it alone. Cultivate your network. Help others to market their brand and they’re more likely to do the same for you. Team up with complementary partners. Exchange services like cooking meals for a friend who cuts your hair.

Branding used to be for cattle and big corporations, but now everyone is in on the act. Take charge of your personal brand to achieve more career success and guide your life in a direction that is meaningful for you.

how to discover your life purpose

 

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17 thoughts on “Fast-Track Your Career With Personal Branding

    1. Edgar Danmer Post author

      For me it is about being authentic. Staying true to my Heart and appreciating who I am in my unique nature. As we have heard it being said before by Joseph Campbell: Follow your bliss and the universe will open doors where there were only walls.

      Reply
    1. Edgar Danmer Post author

      But we are also powerful in our vulnerability.

      Check this out:

      “Shame is an unspoken epidemic, the secret behind many forms of broken behavior. Brené Brown, whose earlier talk on vulnerability became a viral hit, explores what can happen when people confront their shame head-on. Her own humor, humanity and vulnerability shine through every word.” – Brené Brown

      Brené Brown studies vulnerability, courage, authenticity, and shame. Here is a video of her giving a Ted Talk: http://www.ted.com/talks/brene_brown_listening_to_shame.html

      Reply
  1. Edgar Danmer Post author

    Thank you Amygm!

    Here are two books that I would like to recommend to you that I have a feeling you will love:

    Strengthsfinder 2.0: A New and Upgraded Edition of the Online Test from Gallup’s Now Discover Your Strengths : http://goo.gl/ir95p

    Standout – The Groundbreaking New Strengths Assessment from the Leader of the Strengths Revolution: http://goo.gl/mDj9E

    Let me know if you have read these before or what your thoughts are if on the books if you decide to read them.

    Knowing my strengths has really helped me to focus on what I do best, get more done will less effort.

    Reply
      1. Wendy Townley

        I teach a college journalism class at the University of Nebraska at Omaha (www.unomaha.edu). That blog is what I use throughout the semester, as opposed to countless handouts each week. It works great!

  2. Jean Buschke

    Great post! Very clear steps…which I appreciate. Today was a great day to embrace ” Prosper as a free agent” …too much to write why…but it re-enforced two different things that happened to me today….you are right on target in my world :) I also love how you respond to comments. Glad I found your site. I will be back. Thanks!

    Reply
  3. Edgar Danmer Post author

    Thank you Jean. In some auspicious way I discovered my life purpose. I love sharing the information to the on-line world to help people live brighter and more authentic lives. I was reading your post Unplug the dang fog machine – Step 1: http://www.falldownseventimesgetupeight.com/2013/02/unplug-the-dang-fog-machine-step-1.html You write: “If fog is… well …fogging up your life you can actually do something about it. You can unplug the dang fog machine! Yep…unplug the machine and clear the air.” We always have the power to choose, even when we choose to do nothing. I think you will love this book that I found on Amazon that is all about being clear: Clarity: Clear Mind, Better Performance, Bigger Results – http://goo.gl/DRCmd a book that has really inspired me. Thank you for an awesome comment.

    Reply

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